Are you tired of being just another implementer, undervalued and replaceable in your clients' businesses?
The Secret to Transforming Your Role and Becoming an Indispensable Strategic Partner who Commands Premium Rates...
A 12-Week Program to Serve as a Launchpad to Becoming the "Go-To" Expert Clients Can't Live Without
You can now show up powerfully for your clients and feel confident doing so.
This is how I know....
➡️ I'm tired of being just another implementer, undervalued and replaceable in my clients' businesses
➡️ My expertise deserves more than the "TASK EXECUTION" hamster wheel.
➡️ I'm ready to TRANSFORM my role and become indispensable
➡️ I am tired of playing small in my business and I want to command PREMIUM rates
➡️ I love the marketing aspects of the business and want to contribute to the strategy
how would it feel to...
You're at a client meeting with a colorful chart that shows exactly how their business is doing. You point out opportunities they never saw coming.
Suddenly, you're not just another freelancer -
You're the expert they can't afford to lose.
Carolyn teaches it in a way that makes sense!
Before purchasing Carolyn’s course, I tried teaching myself Google Data Studio/ Looker Studio with multiple training videos and templates, and it never “clicked.” Carolyn teaches it in a way that makes sense! You receive templates for numerous uses and then learn how to use them with lessons that build upon each other. I wasn’t left trying to figure it out on my own. And when I had a question, she was readily available to assist. For anyone who’s tried to learn metric dashboards in the past or is just starting, I highly recommend!
– Michelle S, Certified OBM.
What is Data First Marketing?
It is a way to approach business and marketing strategy using data as your guide. It is a mindset AND process to use metrics to help you understand what is working, not working and to help you make decisions
hey there, friend!
I'm Carolyn O'Brien
DATA FIRST MARKETING STRATEGIST
My goal is to help you to love using data—yes, it's possible.
Mom, wife, outdoor enthusiast, big fan of The Real Housewives franchise, and the passionate creator behind The Elevate program.
Over here in my Metrics and Marketing corner—I'm the go-to gal for making complicated things simple, and I'm excited you found your way here today.
I’m a Certified OBM, worked with hundreds of digital course creators and coaches, and mentored groups of fellow service providers along the way.
I can't wait to guide you.
And although I don’t consider myself a “numbers person” by trade, I’ve seen what a game-changer they are.
Showing my entrepreneurial clients the power of data has been my passion. Using Data First Marketing allows them to focus on the facts, make better business decisions, and scale faster.
Elevate your career. Elevate your income. Elevate your life.
That’s when I decided to do things differently and everything changed.
Elevate
Data First Marketing
- 5 Modules to help you go from understanding the most important aspects of your clients business to making data driven decisions
- 10 Dashboard Templates to give you a head start on building dashboards for your clients
- 12 weeks of support to give you the time and space to get all of your questions answered
- Templates for everything including metrics tracking, team meetings, etc!
Clients don't just want someone to do tasks anymore.
They want a partner who can look at the numbers and say...
'Here's what we should do next and here’s the reason why.'
The clarity these dashboards have given
I am not sure if I've ever referred to any kind of metrics/numbers/data as sexy, but boy, oh boy-you will leave this workshop with a major crush...the template you gets-at times, I was thinking do they know they've given my all of this in the price? The clarity these dashboards have given my client, we have no doubt have added to her business in knowledge and $$$. And for me and my business? Well, I'm her hero!
– AMANDA H.
Here’s how the program breaks down...
Business Foundations
In this module, you’ll map out the most important parts of your clients business to lay the foundation for the next level work
- Understanding revenue streams, the customer journey, funnels and the effectiveness of your client's current strategy
- Breaking down the technology used in your client's business and the impact is has.
- A deep dive into different lead generation strategies and how it affects the business
Identifying Goals
In this module, you’ll learn how to guide your client in setting goals.
- Guiding your client away from "shiny object syndrome" and setting realistic, achievable goals
- How to use goals to help you define your marketing strategy
- The best method for tracking goals and progress for your, the client, and the team
Collecting Metrics
In this module, you’ll learn what numbers are most important to start with!
- Knowing exactly what metrics to start tracking based on your clients
- Templates to give you a shortcut to the data collection process
- Lessons on ensuring your client is onboard and the team is set to assist in the Data First Marketing approach
Installing the Dashboards
In this module, you’ll learn how to actually implement the dashboard templates!
- 10 Ready to Use Templates to help you start started ASAP!
- A process to help you understand exactly what dashboards should be used first.
- How to make customizations to the templates for your specific client
- Live Q&As to get all of your questions answered!
Understanding the Metrics
In this module, you’ll learn how to step into the role of a Data First Strategic Marketer
- Analyzing and reading the dashboards to help you step into the strategic partner role
- A process to make optimizations and track those changes to understand the impact on the business
- Making and guiding strategic decisions with your client
- How to lead meetings using Data First Marketing
Building Custom Dashboards
In this module, you’ll learn how to actually build custom dashboards!
- How to find the right types of clients for these projects
- Tips and Tricks on starting the project on the right foot and working through the project in the most efficient way posisble
- Adding in custom elements, automations, connecting and using GA4
CEO Dashboard
Monthly Metrics
Email Metrics
Social Media
Funnels
Launch
Goals
Memberships
Sales Calls
Podcast
Licensing Access to the Dashboard Templates
- 12 months access included as part of your initial payment
- Unlimited use of the templates during those 12 months
- Ability to renew annually for just $297
The program includes everything you need...
Data Collection Templates
($200 VALUE)
2x/month Group Calls for 12 Weeks
$500 VALUE)
Private Slack Channel for 12 Weeks
($500 VALUE)
Don't let another day go by feeling undervalued and replaceable.
I was in your shoes and it kept me feeling frustrated and stuck.
Picture this: You walk into your next client meeting armed with a custom dashboard that visually captures their business health at a glance.
Their eyes widen.
They lean in.
Suddenly, you're not just another service provider -
You're an indispensable STRATEGIC PATNER.
ELEVATE is your ticket to escaping the implementation trap and stepping into the lucrative world of Data First Marketing.
Pick your payment option
3 Payments of
$347
- Access to all 6 Modules (Valued at $1000)
- 10 Data Collection Templates (Valued at $200)
- 10 Ready-to-Use Dashboard Templates (Valued at $397)
- 2x/month Group Coaching Calls (Valued at $500)
- 12 weeks Access to Private Slack Channel (Valued at $500)
Pay in Full
$997
- Access to all 6 Modules (Valued at $1000)
- 10 Data Collection Templates (Valued at $200)
- 10 Ready-to-Use Dashboard Templates (Valued at $397)
- 2x/month Group Coaching Calls (Valued at $500)
- 12 weeks Access to Private Slack Channel (Valued at $500)
How it works:
- You get immediate access to all of the content
- You get access to a private Slack channel (with daily responses!)
- You'll add the biweekly calls to your calendar
Yes, Yes, Yes!
Frequently Asked Questions
How long do I get access to the course?
Is the course self-paced?
How can I ask questions?
Are the dashboard templates included?
Do I need to have clients before joining?
Do I need prior marketing experience?
What are you waiting for?
This course is meticulously designed to help you up level your skills in the online business space and step into a strategic role for your clients.
I'M READY! SIGN ME UP!